A passionate storyteller, Roch Michel brings his artistic vision into projects, shifting the audience’s gaze to unparalleled and memorable experiences.
As a creative director crafting experiences, his work encompasses diverse projects in fiction, attractions, art exhibitions, interactives, and multimedia interventions.
Roch’s creative and interpretative eye blurs the lines of how people engage with new technology, entertainment, and culture.
INTRO
QASR AL WATAN
As the Presidential Palace of the United Arab Emirates, Qasr Al Watan’s monumental features shine through permanent exhibits and large-scale projection mapping.
The Palace in Motion
The world’s biggest permanent projection mapping show brings to life the majesty of the presidential landmark. It features a soundtrack by composer Jeff Beal, best known for his work with Netflix’s “House of Cards.”
A DATA ODDYSEY
As stardust, a constellation of data from Cisco shines at Dubai Expo 2020.
The interactive space allows visitors to see and interact with the invisible - Cisco Cloud Network.
GRAND EGYPTIAN MUSEUM
From the era of the pyramid builders to the Ptolemaic dynasty, linear media and interactives shed new light on over 3,000 years of Egyptian history.
DEEP LEARNING AI
Prototyping and user testing of the gamification of visitor experience for the Ilmi Museum Project.
The Deep Learning AI facial recognition system challenged how museums can offer a customized digital experience.
OLD NEW WORLD
The "tableau-vivant" depicts the arrival of the British East India Company in the West Indies during the 1600s.
Through this historical life-size experience, visitors are brought back in time.
AL MAKTOUM RESIDENCE
A living archive of images and documents unravels the lineage of Dubai’s ruling family at Al Maktoum residence.
The multimedia-based exhibits shed light on the roots of the city’s future global positioning.
MENELIK PALACE
The Coronation House is the Royal Hall of the former kingdom of Ethiopia.
Transformed into an exhibition space, the visitor experience retraces the myth of the Queen of Sheba to the fall of the Derg Regime.
DEVLIN MARLOW
Devlin Marlow was a Montreal-based production company.
It specialized in online advertising, brand content campaigns, video clips and web series.
BRAND CONTENT: LACOSTE LIVE
Branded Content campaign featuring emerging talents from Montreal and New York.
